Our Model

Our Model

Every Brilliant hits the sweet spot

Brilliant Bicycles are a fraction the price of your local bike store while also delivering twice the value of other online brands at the same price.

Finally, a great bicycle that won't break the bank.

How We Roll

A lean (but never mean) supply chain

At each step of the way, we asked ourselves what buying a bicycle should be like for the 99% of people that have no idea what chromoly steel is.

The result is a dead simple supply chain that conveniently delivers amazing bicycles directly from our manufacturing floor.