Every Brilliant hits the sweet spot
Brilliant Bicycles are a fraction the price of your local bike store while also delivering twice the value of other online brands at the same price.
Finally, a great bicycle that won't break the bank.
How We Roll
A lean (but never mean) supply chain
At each step of the way, we asked ourselves what buying a bicycle should be like for the 99% of people that have no idea what chromoly steel is.
The result is a dead simple supply chain that conveniently delivers amazing bicycles directly from our manufacturing floor.