It All Began With One Question
Why it is so hard to find a great bike at a
Somewhere along the line, bicycles became complicated. Speed and spandex overshadowed fun and prices skyrocketed. But bicycles shouldn't be expensive or intimidating, so we set out to bring the magic and lightheartedness of your childhood back to bicycling.
Every Brilliant is 100% hand-made
Dozen of designers and engineers work together to make every aspect of your Brilliant elegant, understated, and something you'll be proud to ride.
We're proud to show you around
All of our partners pay responsible wages with benefits in safe, clean working environments.
Wheels & Tires
Paint & Finish
We cut the fat, not the corners
A dead simple supply chain that delivers
amazing bicycles directly from our
That's how we roll!
Time to Find Your Perfect Ride!